The whole culture has become afflicted with ADD, so much so that anyone or any business that can maintain its focus has an almost unfair advantage in the marketplace.
– Dave Ramsy, Entreleadership.
We live in the age of hyper distraction. There are millions of things screaming for and competing to win our attention every second of the day. We start with one task and quickly find ourselves sidetracked by something else that is completely irrelevant. It’s hard for us to read and complete one book before picking up another one. It’s hard for us to watch the same TV channel without switching. As Dave stated in his excellent book Entreleadership, the whole global culture is afflicted with Attention Deficit Disorder or simply ADD.